The corporate brand
identity matrix
(CBIM)
Understanding and aligning all aspects of your brand can be a difficult challenge. Namely primarily designs brands using the corporate brand identity matrix (CBIM).
Having this matrix for your brand is a great tool to fall back on to check if you are being true to your unique voice and resonating with your audience.
Urde, Mats. (2013). The corporate brand identity matrix. The Journal of Brand Management. 20. 10.1057/bm.2013.12.
